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A simple, white mug with a handle and concaved bottom, demonstrating the hidden nature of great design. 02 January 2021
The importance of design, and why design matters

We all know ‘good’ design when we see it. On the surface, design is subjective by nature. You may think that something looks ‘good’ because it’s your favourite shade of sky blue. You may think something else looks ‘good’ because the designer used Comic Sans. But ‘great’ design is usually found hiding in plain sight.